Strategic Partners

Strategic partners are organisations whose work adds long-term value for pets and their owners, beyond a single product or service.

We look for partners who share our belief that quality comes before quantity, and that a family member’s health shouldn’t depend on a postcode.

What we look for

  • Quality and safety
  • Scientific evidence, where applicable
  • Professional expertise and qualifications
  • Reputation and customer experience
  • Ethical and responsible business practices
  • Long-term value for pets and their owners

To start a conversation, please use the partner application form below.