Become a Brand, Expert or Partner

Karuvia works with three kinds of partner. Each has its own application, because what we need to know is genuinely different in each case.

Every application is assessed against the criteria in How We Select. We look for quality and safety, evidence where it applies, professional qualifications, reputation, ethical practice and long-term value for pets and their owners.

Brands and vendors

For businesses selling products, bundles or subscriptions through Karuvia. The focus is product fit, quality, compliance readiness, customer experience and commercial feasibility.

You will be asked about your product range and positioning, how you assure quality and accurate product information, any country restrictions or special handling requirements, and how you will support customers after the sale.

Experts and service providers

For veterinarians, nutritionists, trainers, behaviourists, groomers and other qualified professionals offering services through Karuvia.

You will be asked about your qualifications and registrations, the services you offer and to whom, how you handle client care and records, and the countries in which you are permitted to practise.

Strategic and commercial partners

For organisations whose work adds long-term value beyond a single product or service. See Strategic Partners for what we look for.

Before you apply

  • EU businesses need a valid VAT number. We validate it against the EU VIES register before your first listing goes live.
  • You keep your own returns policy and customer-service contact; both are published on your storefront and on every listing.
  • Cross-border listings require you to confirm the product or service may lawfully be supplied in the destination country.
  • Commercial terms are set out in the Karuvia price list and your Vendor or Service Provider Agreement.

Apply

Each application is completed here on the site — there is nothing to download, print or email back. Choose the one that matches your organisation.

For product vendors, marketplace sellers and selected SME businesses

Approved Vendor Partner Application

Selected Vendors. Trusted Products. Better Pet Experiences.

For businesses that wish to sell products, product bundles, subscriptions or related offers through Karuvia. This is not the Premium Strategic Partner Proposal. The focus is practical: product fit, quality, compliance readiness, customer experience and commercial feasibility.

01 Applicant and product overview
Food / BARF / supplements / accessories / care products / other
Briefly list the products intended for Karuvia.
Premium / specialist / local / sustainable / other
Own website, retail, marketplaces, social commerce or other
Who the products are designed for.
Please focus on relevance for pets, pet owners and SME businesses in the Karuvia Community.
02 Quality, safety and compliance readiness
Include certifications, food/feed compliance, labelling, traceability, test results, ingredient transparency, product warnings, responsible claims and complaint handling where relevant.
Please be explicit. If something is not applicable, write “not applicable”.
03 Customer experience and operational capability
Consider availability, delivery model, customer support, returns, substitutions, packaging, subscription suitability and response times.
Karuvia values partners who want to learn from customer and vendor feedback and improve the experience together.
04 Commercial model and onboarding practicalities
Include pricing logic, margin expectation, bundles, launch offers, minimum order limits, subscription potential and any preferred conditions.
Examples: product descriptions, images, ingredients, allergens, nutrition information, SKU data, prices, stock logic, shipping information and compliance documents.
05 Strategic fit
Please rank your strongest points. This should synthesise, not repeat, your previous answers.
06 Submission details
Typing your full name here confirms the information given is accurate to the best of your knowledge.

Confidentiality: information exchanged during the Karuvia partner selection process is confidential and is not copied, distributed or disclosed to third parties without prior written consent.

For selected experts, service providers, educators and specialist advisors

Approved Expert Partner Application

Selected Experts. Trusted Knowledge. Stronger Pet Journeys.

For experts and specialist service providers who wish to contribute knowledge, services, courses, consultations or content through Karuvia.

01 Expert profile and service overview
Training / grooming / nutrition / behaviour / education / veterinary-related advisory / other
Consultations, courses, content, workshops, packages or other services.
Pet owners, SMEs, vendors, breeders, shelters or other
Online, local, hybrid, one-to-one, group, subscription or other
Languages in which services or content can be provided.
Please describe qualifications, practical experience, specialist focus and why this expertise matters for the Karuvia Community.
02 Trust, responsibility and professional standards
Include qualifications, professional boundaries, disclaimers, referral logic, insurance or certifications where relevant.
Please state boundaries clearly, especially where veterinary, medical, nutrition, behaviour or safety topics are involved.
03 Community value and customer experience
Please explain concrete value, practical outcomes and how your offer supports trust and education.
Consider response times, booking model, content formats, follow-up, feedback loops and customer support expectations.
04 Services, packages and commercial approach
Include indicative structure, pricing logic, availability, capacity, launch offers or subscription potential where relevant.
Examples: profile text, credentials, service descriptions, photos, content samples, booking rules, terms, insurance details and required disclaimers.
05 Strategic fit
Please rank your strongest points. This should synthesise, not repeat, your previous answers.
06 Submission details
Typing your full name here confirms the information given is accurate to the best of your knowledge.

Confidentiality: information exchanged during the Karuvia partner selection process is confidential and is not copied, distributed or disclosed to third parties without prior written consent.

For insurance, hotels, travel, pet-friendly services and other commercial benefit partners

Approved Commercial & Experience Partner Application

Selected Partners. Meaningful Benefits. Better Pet Owner Journeys.

For organisations that want to create relevant commercial benefits, services or experiences for the Karuvia Community.

01 Partner profile and proposed category
Insurance / hotel / travel / mobility / wellness / finance / lifestyle / service partner / other
Company, chain, platform, association, local group or other
Current countries and languages available.
Pet owners, SMEs, vendors, experts, employees, local providers or other
Member benefit, discount, bundled service, referral model, sponsored content, campaign or other
Please describe the offer clearly enough for Karuvia to understand the customer benefit and where it fits in the community.
02 Community value and differentiation
Please distinguish between value for Karuvia, value for Karuvia users, and value for businesses operating within the Karuvia Community.
Please focus on concrete benefits, quality standards, customer relevance, exclusivity, service level, pricing or unique access.
03 Service quality, trust and responsible communication
Include customer support, claims or complaints handling, booking process, service availability, cancellation rules, responsible marketing and clear limitations.
For example insurance exclusions, hotel restrictions, travel limitations, eligibility criteria, age or pet-type limitations, local legal requirements or service availability limits.
04 Commercial model and partnership activation
Examples: preferred member conditions, discount model, referral fee, campaign package, subscription benefit, launch offer, bundled offer or value-added service.
Consider launch campaign, content, landing page, partner badge, seasonal campaigns, educational material, social media, events or co-branded offers.
05 Scalability and strategic fit
Please describe geographic scalability, language capability, operational readiness and ability to support growth over time.
Please rank your strongest points. This should synthesise, not repeat, your answers above.
06 Submission details
Typing your full name here confirms the information given is accurate to the best of your knowledge.

Confidentiality: information exchanged during the Karuvia partner selection process is confidential and is not copied, distributed or disclosed to third parties without prior written consent.

Questions before applying? Contact Support.