Standards are only worth something if they are written down and applied consistently. Ours are published, and everything on Karuvia is measured against them — before it joins, and for as long as it stays.
What we assess
- Quality and safety
- Scientific evidence, where applicable
- Professional expertise and qualifications
- Reputation and customer experience
- Ethical and responsible business practices
- Long-term value for pets and their owners
The full criteria are set out in How We Select, and what we commit to maintaining is in Our Quality Commitment.
If a product, service or partner no longer meets our standards, we remove it. Protecting the trust of our community will always come before growing our marketplace.
If you believe something on Karuvia falls short, please tell us — through Community Feedback for anything general, or Complaint Handling for a specific issue.